We stopped at Dollar General Market for a gift--we brought home some branded bananas. Did you know that Disney now has its own produce line, Disney Garden? Neither did I.
The bag itself is covered with classic Mickey, Minnie, Donald and Goofy, along with fun facts about healthy eating with bananas. A bunch of bananas is called a hand--bananas are curved because they grow upwards towards the sun--one banana fuels 25 minutes playing tennis.
The bag directed us to Disney Garden's website, which features nutritional information for parents and not-terribly-nutritional games for kids. The Disney Garden website advises parents to make a game of trying one new fruit and vegetable a week. To help, they've put special stickers on produce and designed special pages for collecting various fruits and veggies. What's not to like?
My inner purist is uneasy about branding bananas. Produce has always been the one marketing-free zone in the grocery store. Isn't it enough that cartoons sell candy and chips? Shouldn't children know that not all good things are Disney-fied? What if my kids start refusing non-Disney fruit? Big business is rarely altruistic.
Perhaps my fears are just a knee-jerk reaction to Snow White's poisoned apple. I'm wary of ANY kid marketing that puts parents into a peaceful sleep. Yet, we need every bit of healthy ammo we can get. If there's a good quality vegetable at my regular price, chances are I'll buy it--Disney logo or not. After all, Andrew has eaten twice the bananas he usually does.
What do you think?