I'm sitting here waiting for a Craig's List buyer. This handmade chest of drawers never found a place in this house, so my mom asked me to list it on her behalf. Even though I've had a dozen emails, I'm still nervous about the selling part! I try to do everything to make an item sell itself.
Here are a few of my tricks for maximizing profit:
Don't show an item in a dusty garage. Put it in the nicest, cleanest room of your house.
Clean and polish first. I don't have time to wax the whole piece again, so I put a fresh coat of BriWax on the top, the most visible part.
Think like an antique store! Since this chest has a country feel, I placed two pieces of redware on top. They're not for sale, but items of known quality enhance the buyer's first impression.
UPDATED TO ADD: Check the comments for some prudent discussion about safety. Also, I sold the chest of drawers to a nice young mom and HER mom!